About Valore

VALUE
WITH PURPOSE

Valore Sports Group is a Canadian professional basketball representation firm working across markets to provide athletes with personal representation, career strategy and long-term development.

VSG
CANADA · USA · INTERNATIONAL
The Meaning Behind Valore

More than
a name

Valore (pronounced vah-LOH-reh) is the Italian word for value — a name chosen to reflect the foundation of the firm: understanding what a player brings, protecting that value and positioning it for the right opportunities.

Our approach is intentionally personal. Every career moves differently, so representation should never feel one-size-fits-all. We focus on honest communication, preparation, relationship building and purposeful career strategy.

From North America to international markets, Valore works to connect professional basketball talent with opportunities that make sense for the player and the direction of their career.

The Valore Standard

How we represent

01

Discipline

Preparation matters. We approach representation with consistency, professionalism and attention to the details that shape a player’s career.

02

Opportunity

We actively build relationships and pursue professional opportunities across Canada, the United States and international basketball markets.

03

Results

The work is measured by progress: stronger positioning, meaningful opportunities and decisions that move a player’s career forward.

Shawn Hunt, Founder and NBPA-certified player agent at Valore Sports Group
Founder & CEO | NBPA Certified Agent

Shawn Hunt

Shawn Hunt is the Founder and CEO of Valore Sports Group and an NBPA Certified Player Agent, bringing a multidisciplinary background in athlete representation, legal advocacy and sport management.

With more than a decade of experience in the legal field and as a licensed Ontario paralegal since 2017, Shawn brings extensive experience in advocacy, negotiation and client representation — a foundation that directly informs his approach to representing and protecting athletes.

Shawn holds a Bachelor’s degree in Sport Management from Brock University and a Paralegal Diploma from Sheridan College, with additional agency experience gained through an internship with a leading Chicago-based sports representation firm.

CertificationNBPA-Certified Player Agent
EducationSport Management · Brock University · Paralegal · Sheridan College
ExperienceBasketball · Legal · Athlete Representation
The Team

Personal by design

Sunil Warren, Director of Player Relations and Agency Operations at Valore Sports Group
Director of Player Relations / Agency Operations

Sunil Warren

Leads player relations and agency operations, coordinating communication and day-to-day support across the firm and its athletes.

Leon Budhram, Head of Player Development at Valore Sports Group
Head of Player Development

Leon Budhram

Leads player development and training support, helping athletes prepare, improve and stay ready for professional basketball.

Justin Simon, Agency Outreach and Networking Coordinator at Valore Sports Group
Agency Outreach & Networking Coordinator

Justin Simon

Justin supports Valore’s agency outreach and professional networking efforts, helping maintain industry relationships, coordinate follow-ups and expand connections across the basketball landscape.

Discipline
Opportunity
Results
Professional Basketball Representation

Built around the player

Meet Our Athletes